In the first half of the year, Lifangmei attended two exhibitions and had many exchanges with companies in the same industry. After returning, We checked the news and found several major events in the industry that are worth paying attention to.
In June, Checkpoint unveiled the HALO IoT platform at RetailEXPO in London. It claims to be able to track and protect various consumer goods, integrating hardware and software together.
In the same month, Checkpoint also released the NS40 sensor, which focuses on "early warning" - it can alert before the goods have completely left the checkout area.
The direction is clear: The EAS hardware itself remains unchanged, but its role within the entire retail data network is changing. Previously, it only handled alarms; now it needs to communicate with inventory, customer flow, and sales data.
Sensormatic has been around for 60 years. Sixty years, from the earliest anti-theft tags to the current comprehensive solution that integrates RFID, computer vision, and AI analysis.
A company that started with EAS has survived for sixty years and is still expanding - this indicates that the fundamental foundation of this industry is stable. Theft prevention is always a necessity, and only the technical means are upgrading.
In April, Nedap announced a partnership with VF Corporation to deploy an inventory visualization solution for 1,500 stores under brands such as The North Face. C&A is also using Nedap's technology to optimize its omnichannel logistics.
Nedap's solution is RFID inventory management, not traditional EAS. However, it shares one thing with EAS: the hardware is fundamental. Without antennas, without tags, without reading points, where does the data come from?
Lifangmei Technology doesn't engage in platform development, doesn't handle AI, and doesn't conduct big data analysis. What we do is antennas, motherboards, and labels - those hardware components that are installed at the entrance and affixed to the products.
However, what the industry leaders are doing gives us a signal: EAS hardware will not be eliminated; it will simply be redefined. When Checkpoint and Sensormatic focus on the software aspect, they still need stable hardware to support it.
What Lifangmei Technology is doing is: making the antennas well, making the motherboards well, and making the labels well - so that the companies that build the platforms can have reliable hardware to use.
The batch of AM antennas shipped to Europe in the first half of the year were for a system integration company. They were not concerned about our software; what they cared about was whether the detection distance was accurate and whether the remote debugging was stable. Because they needed to integrate it into their own systems.
This is the position of Lifangmei Technology in this industry - to focus on hardware development and ensure its quality.
Li Fangmei Technology was founded in 2006. Its headquarters is located in Dongguan. It possesses its own independently developed AM motherboard technology (AM100/AM100E), has obtained ISO 14001:2015 certification, and has been recognized as a national high-tech enterprise. Its products include AM/RF antennas, anti-theft tags, demagnetizers, lock-picking tools, passenger flow counters, entrance gates, etc., and are exported to 40 countries and regions around the world.
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