"Lifangmei Technology" in the "Made in China Long Tail"

Last month, I came across an industry report titled "Global and Chinese Supermarket Anti-theft System Industry Comprehensive Research and Industry Competition Landscape Report, 2026 - 2032". It contained a global EAS supply pattern map, which divided the market into several layers: leading brands from Europe and America, regional specialty manufacturers, Chinese-made long-tail products, and regional integrators.

Lifangmei Technology is listed in the "Made in China Long Tail" category.

What does "long tail" mean?

The "long tail" mentioned in the report is not derogatory. It refers to a market structure. In the global EAS market, Sensormatic, Checkpoint, and Nedap occupy the leading shares. However, apart from these three companies, there are numerous Chinese manufacturers providing antennas, labels, and accessories for the global market.

The report states that Chinese EAS manufacturing enterprises share several common characteristics: complete production lines, controllable costs, and flexible delivery. These enterprises do not directly compete with Sensormatic for global major clients, but they occupy an important position in regional markets, small and medium-sized retailers, and distribution channels.

The positioning of Lifangmei Technology in the report

The report places Lifangmei Technology together with Century, Airsec, Etagtron, Wise, etc. The common point is that they all have a complete product line ranging from systems, tags to accessories.

One of the features mentioned about Lifangmei Technology in the report is the dual-frequency technology of AM + RFID. Most Chinese EAS manufacturers only produce AM or only RFID. Lifangmei Technology, on the other hand, produces both lines and has its own independently developed AM motherboard.

What does this positioning mean?

The global EAS market is estimated to be around 1.31 billion US dollars in 2025, and is projected to grow at a compound annual growth rate of approximately 3.9% by 2035. The share of Chinese manufacturing in this market is continuously increasing, but the overall penetration rate is still lower than that of mature markets in Europe and America.

For Lifangmei Technology, this positioning means: not competing with the leading brands for global major clients, but having stable demand in regional markets and specific channels.

The approximately 300 pieces of equipment sent to Europe in the first half of the year, as well as the 5 pallets of hard labels sent to Mexico, all serve to confirm this positioning.

Regarding Lifangmei Technology

Lifangmei Technology was founded in 2006. Its headquarters is located in Dongguan. It possesses its own independently developed AM motherboard technology (AM100/AM100E), has obtained ISO 14001:2015 certification, and has been recognized as a national high-tech enterprise. Its products include AM/RF antennas, anti-theft tags, demagnetizers, lock-picking tools, passenger flow counters, entrance gates, etc., and are exported to 40 countries and regions around the world. Product Inquiry: sales@lifmei.com | Official Website: www.lifmei-eas.com