Trial orders and trust building for African customers

In June this year, a Nigerian customer contacted EMENO via WhatsApp, intending to purchase EAS antennas for several chain supermarkets in Lagos. After reviewing several brochures and quotations, he chose the AM8089  acrylic antenna with side routing.

However, he was reluctant to place a large order. His words were: "I have imported from China before, and received a bunch of rusty iron frames. If the AM8089 breaks, there will be no one in Nigeria to repair it."

This is a typical trust issue. To allay his concerns, EMENO suggested that he not purchase in bulk but try a few sets first.

We sent him the video of the AM8089. In the video, the quality inspector randomly opened one, powered it on, and repeatedly tested it with soft and hard labels, then showed him the detection distance. After confirming that it was fine, he paid for the trial order.

After the goods were dispatched, we followed up promptly to let him know where they were. 20 days later, he received this batch of AM8089.

Last week, he sent me a video on WhatsApp. In the video, his workers had already installed this batch of AM8089 at the supermarket entrance. He specifically asked the employees to walk past with the un-demagnetized hard labels. The AM8089 emitted a clear alarm sound and green light flashed.

He said happily: "The quality of this batch of AM8089 is much better than the ones I bought before. There is not even a scratch on the shell. Next month, I will order a cabinet and replace all the stores with these."

In this industry, trust is not negotiated through PPT. A single AM8089 installed in their store not being reported as faulty or damaged is the best endorsement.

EMENO produces AM antennas,AM hard tags......and has built business with African and Latin American customers, through such trial orders time and again.

EMENO Website: www.emenotec.com | www.lifmei-eas.com

Lifangmei Website: www.lifangmei.com