Not just for theft prevention: Lifangmei Technology's PC5 crowd flow statistics system converts store traffic into actionable business insights

In today's retail industry, which is striving for refined operations, how many people enter a store each day? Where do they go? How long do they stay? How many people actually make purchases? The answers to these questions directly affect staffing, display, promotions, and ultimately sales. Lifangmei Technology is today highlighting its PC5 Footfall Statistics System, which is a tool that deeply integrates computer vision, data analysis, and retail management to help store managers truly "understand" their foot traffic.

From "Loss Prevention" to "Operations": The Capability Expansion of Lifangmei Technology

Lifangmei Technology has long been recognized in the market as an EAS security system provider. However, over the past few years, the company has quietly expanded its "operational management" product line, and the passenger flow statistics system is one of its core components. PC5, PC4, and PC6 together form a complete passenger flow analysis matrix from inside the store to outside the store.

Typical application scenarios

Scenario 1: Shift optimization in a supermarket

A supermarket noticed that during the morning hours from Monday to Wednesday, there was a low customer flow while the staff schedules were quite dense. On the other hand, during the evening peak hours on Friday, the checkout counters often had long queues. Based on the PC5 data, the store manager adjusted the shift schedule, moving some staff from Monday to Wednesday to the evening shifts on Friday. As a result, the customer waiting time was reduced by 40%.

Scenario 2: Evaluation of promotional activities' effectiveness

A clothing store placed a "Buy One Get One Free" poster at the entrance. Through PC5 statistics, during the promotion period, the number of customers entering the store increased by 35%, but the conversion rate dropped from 22% to 18%. The data analysis showed that a large number of customers were attracted into the store by the discount but failed to find suitable products. Therefore, the store manager adjusted the poster content, clearly showing the styles participating in the promotion. In the second week, the conversion rate rebounded to 21%.

Scenario 3: Reference for new store location selection

A chain brand planned to open a branch in a new business district. They installed a PC6 outdoor passenger flow statistics camera at each of the three alternative locations and continuously counted the passing people, entering people and passing ratio for two weeks. Finally, they chose the location with the highest natural entry rate.

Customer feedback

A store operation manager who has used the PC5 system said: "Previously, we opened stores based on intuition, thinking that this intersection had a lot of people and we would open. Now with the data, we can see which time periods are busy, how many staff are needed, and whether the promotional activities are effective. Although we bought the passenger flow system from a security company, this really helped us save manpower and increase sales."

About Lifangmei Technology

Lifangmei Technology firmly believes that a good security system should achieve three things simultaneously: protecting goods from being stolen, not disturbing normal shopping, and keeping the later maintenance costs low. Over the past 18 years, we have refined our products around these three points - from independently developing the AM motherboard, to launching the mobile app for remote debugging, and providing complete label accessories. Distributors in 40+ countries and regions around the world have chosen us because our antenna detection range is far enough, the false alarm rate is low enough, and the shipping cost is relatively low.

For more information,please visit www.lifmei-eas.com